A LITTLE BIT ABOUT ME

I've worked at a bunch of cool places, with a bunch of talented people, and started a non-profit for women in content and communications industries in my spare time – we're doing some badass stuff.

My POV is pretty straightforward: Make great work that people like to engage with, and make a difference in the world when you can.

PRUDENTIAL CHALLENGE LAB / 360, TV, DIGITAL, FILM, PHOTOGRAPHY, WEBSITE, SOCIAL, PRINT, PR

Prudential helps people understand how their own human behaviors can become financial roadblocks.

Awards:

Cannes Lions: Titanium
Cannes Cyber Lions: Silver
Cannes Cyber Lions: Bronze
Webby Awards
D&AD: Nomination

THE CHALLENGE
The average American has only $38,000 saved for retirement. Why? It turns out some of our biggest financial challenges are caused by our own behaviors and the way our brains are wired.

THE SOLUTION
To help people change the way they think about retirement we partnered with professors from leading universities to create The Challenge Lab, the online hub of an integrated campaign that takes on the behaviors getting in the way of our financial futures. Through 75 pieces of content, experiments, facts, expert articles and interactive tools, we’re helping people who may not know anything about finance to understand something even more important: themselves.

RELATED WORK

PRUDENTIAL CHALLENGE LAB TOOLS Traditional financial calculators get a fun & interactive overhaul. — PRUDENTIAL CHALLENGE LAB TOOLS
Traditional financial calculators get a fun & interactive overhaul.

PRUDENTIAL LONGEVITY EXPERIMENT How many years will your retirement savings actually last? — PRUDENTIAL LONGEVITY EXPERIMENT
How many years will your retirement savings actually last?

PRUDENTIAL OPTIMISM BIAS EXPERIMENT How much can optimism prevent realistic planning for the future? — PRUDENTIAL OPTIMISM BIAS EXPERIMENT
How much can optimism prevent realistic planning for the future?

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