Don’t forget the milk. 

I’m a Group Creative Director with a background in Art Direction. I can do all the art director and creative director things and then some. And killer creative is always the goal. What makes me stand out though, is my ability and drive to shape Human Experiences. My idea of a rewarding and successful project uses empathy and human truths to engage an audience through a relevant experience.

So. The milk… I haven’t forgotten already.

Let’s imagine for a second that a project is like a trip to the grocery store for some very fundamental items – namely milk. We enter the store with that focus clearly in mind, but somewhere around aisle 5 we give in to a craving for something sweet. Fine. Then around the next corner we get enticed to pick up something zesty. Great! By the time we check out our cart is full of fun and exciting items we’re sure will be a hit. But somehow we end up at home, bags full, but without the milk.

I think you probably get where I’m going... Usually, projects start with a clear idea of how to satisfy a consumer’s needs and desires, but it's often overshadowed midway by a number of things including the chance at exciting publicity or awards. As a Human Experience Creator, my goal is to be sure that at the end of the trip, there's a cart-load of amazing things that fulfill our cravings for excitement as creators, but we don't forget why we started the trip in the first place – to pick up milk.

Also, I believe that one needs to HAVE experiences in order to offer unique and relatable ones for other people, and the multitude of skills and nuggets I learned from my experiences inform what I bring to the table: I’ve flipped houses. I built The Broad Exchange (a community of female leaders in creative and communication industries using our collective skills to create positive impact). I’ve worked with developmentally disabled people. I’ve made art, played music and created many projects as an art director and creative director in advertising at some great agencies for some great clients. And while all of my experiences vary from one to the next, the empathy I bring to each leads to results that soften barriers and connect with people.

Now more than ever is the time to be human. People are craving it, new generations are demanding it. And to be successful as marketers we have to embrace it.

Let's do this.